MELT 2019
Branding & Comms
For a quarter of a century, MELT Festival has been a magnetic force, drawing the world's hottest artists and bands along with thousands of passionate music enthusiasts to the City of Iron nestled between Berlin and Leipzig. MELT celebrates a rich tapestry of music and culture, and a juxtaposition of quiet and loud, mainstream and subculture, zeitgeist and future.
Creative Director: Alexandra Ruppert
Sr. Art Director / Graphic Designer: Toufik Akiki
Agency: Goodlive GmbH
I was tasked alongside the MELT communications team to execute the visual communication for MELT 2019.
Refresh the existing logo, set a new color palette, a visual, photography, typography and animation style. My role expanded from creating digital assets, to on-site festival prints, to SoMe animation styles, filters and finally; Merch.
OOH
SoMe posts (still & motion)
Stage and space branding
Imagery treatment for SoMe 1Imagery treatment for SoMe 2Imagery treatment for SoMe 3
Melt 19 Merch photoshoot