Anghami 22 — The world is listening
This slogan was not only celebrating the listing, but also sending a powerful message to our arab users and content creators who usually feel less influential / heard worldwide to take it up a notch and to make the world hear our music and what they have to say.
Creative Lead: Toufik Akiki
Art Directors: Karim Zok, Joelle Stéphan
Copywriter: Rana Najjar - Toufik Akiki
Branding Agency (Logo design): BigSmall.works
Director: Shadi Younes
The core idea driving this rebranding initiative is encapsulated in 'the traveling voice.' This concept is vividly conveyed through the four distinctive lines that traverse the vast Anghami universe, representing a global resonance.
The world is listening was bigger than a slogan.
It is a call of empowerment to every individual who was told their taste in music wasn’t good enough, their ideas, ideologies, bodies, beliefs, jobs weren’t good enough. To the people that were born and raised in regions that existed on the margins of modern history.
The world is listening is a strong belief that from opression and bad circumstances, loud and resonnating art is born. The world is listening is for the creators and anyone who has something to say. The platform is bigger than ever now.