Absolut Vodka — Civil Love
Absolut Vodka creates a territory where inter-religious civil marriage would be legal for the first time in Lebanese history.
A campaign that calls on the Lebanese youth to fall in Civil Love to unify Lebanon and mend decades years of sectarian tension and Civil War. We brought unconditional inter-faith civil marriage the closest it has ever been to Lebanon by organising a civil marriage in international waters, only 12 miles from the Lebanese coast. Cheers to that!
Creative Director: Moe Alghossein
Associate Creative Director: Rita Harbie
Art Directors: Toufik Akiki — Carl Kaed
Copywriter: Rita Harbie
Agency: Interesting Times — M&C SAATCHI
Awards:
Cannes Lions Gold 19
Pikkasso D’or Grand Prix 19
OOH — On the verge of Civil Love
Working on our visual strategy, we juxtaposed the themes of Civil War and Civil Love, transforming symbols associated with division and conflict into symbols of unity and affection. Vibrant colors dominate the scene, with the iconic Absolut bottle at the forefront, while surrounding elements create a dynamic interplay of cheerful images and hues.
Civil Love — Case study film
Civil Love posters around Beirut
Key Visuals — detailCivil Love declaration video — SoMe
Animated posts — SoMe